Microsoft readying Vista marketing blitz
Very aggressive goals are being publicly discussed in the media:
Microsoft says it expects more than 400 million PCs to be running Vista within 24 months of the launch. Block said the goal is to reach a rate within that time where more than half of the machines are running some premium version of the OS.
"We want to hit a 50 percent run rate for Windows Vista premium in the first 24 months," Block said. "That's a substantially more aggressive run rate than we were able to hit with Windows XP."
Source: CNET News.com.